Tag Archive Pharmaceutical Sales Force Deployment Benchmarking


The Big Winners of Ayushman Bharat an Analytical Report

Study ObjectiveThe objective of the study to understand the impact of Ayushman Bharat on Indian Healthcare ecosystem in respect to various stakeholders such as Pharmaceuticals, Devices, Hospitals, Insurance providers, etc. The study also monitors people sentiment in general using social media analytics.


The study is conducted with extensive secondary research and primary research where some of India’s top healthcare KOLs from Government officials, Doctors, thought leaders were interviewed.  

Read More: 5 Quick Reasons Why You Should Choose Business Intelligence

Study Details:

Ayushman Bharat/ NHPS (National health protection scheme) before and after economics to be in the Analytics Report

  • Contribution of Healthcare to the GDP
  • The overall healthcare industry worth
  • Break up by healthcare sub-sectors – Pharma, Devices, Diagnostics, Technology, Others
  • Growth Rate last 10 years & expected growth rate (without NHPM)
  • Compare with other countries – Healthcare financing in different countries around the world
  • Comparison of healthcare expenditure with major countries
  • How many accredited hospitals in India by regions – Heat Map – Prediction after 5 years
  • How many people who would be eligible for the NHPM – By region, heat map
  • How many people have health insurance – How many have people have health insurance now and how many will have post implementation?
  • Treatment, How much is claimed – Break up the type of treatment/disease
  • Cost of treatment now (after implementation – Prediction)
  • How are the demand and supply like? – By Sub Sector – Now and After implementation
  • Medical Tourism domestic and international
  • Which are the more commonly used medical devices
  • Current Competition: Presence of healthcare companies in India – Where the demand is going to be in India geographically (based on major stakeholders present in a location)

Read More: Pharmaceutical Sales Force Deployment Benchmarking-Importance of Self-Assessment

Sentiment Analysis: Sentiment analysis -based on Twitter, Facebook, newspaper

  • Commonly used terms + Positive or Negative Sentiment
  • The sentiment of the Public, Industry, Experts, Gov., etc.
  • Relationship between the terms

Table of Contents

1 Introduction 
    1.1 Objectives of the Study 
    1.2 Market Definition
    1.3 Key Research Objectives
    1.4 Market Covered 
    1.5 Limitations

2 Research Methodology
    2.1 Primary Data 
    2.2 Secondary Data 
    2.4 Assumptions for the Study
    2.5 Forecast Model3 Executive Summary

4 Ayushman Bharat (NHPM) – Top Insights 
    4.1 Ayushman Bharat: Market Impression 
    4.2 Geographic Analysis: Market by Region
    4.3 Scope of Ayushman Bharat
    4.5 Overview of Indian Healthcare GDP contribution
    4.6 Scope of Indian Healthcare market without Ayushman Bharat
    4.7 Forecast of Ayushman Bharat
    4.8 Scope of the Insurance companies – Post-Ayushman Bharat
    4.9 Global Sentiment Analysis

5 Ayushman Bharat (NHPM) – Market Overview 
   5.1 Current scenario of the Indian Healthcare Market
   5.2 Contribution of pharmaceutical, medical devices, diagnostics
   5.3 Market Dynamics

6 Ayushman Bharat (NHPM) – Regional Landscapes
   6.1 Geographical segmentation
   6.2 Regional comparison
   6.3 Ayushman Bharat in North India
   6.4 Ayushman Bharat in East India
   6.5 Ayushman Bharat in South India
   6.6 Ayushman Bharat in West India

7 Ayushman Bharat (NHPM) – By States
    7.1 Introduction 
    7.2 North India 
    7.3 East India 
    7.4 South India 
    7.5 West India

About Us: 
SI-Insights is a subsidiary company of SI Research & Solutions Pvt. Ltd. We are market research and digital media company that transforms businesses for the digital age and helps companies in the process of decision making. We enrich our clients with critical business insights and cutting edge solutions. Our services enable clients to make confident decisions and make a competitive difference in the market place.

For Research Requirement and related queries please contact: 
Mr. Vijay Kumar
Phone: +91 7506-22-1809
Email: v.kumar@siinsights.com 


Pharmaceutical Sales Force Deployment Benchmarking-Importance of Self Assessment

There are a number of factors, which contributes to the success of a brand or achieving the sales target. When we talk about pharmaceuticals we tend to keep our focus on creating a winning sales team.

A motivated sales team is the key differentiator even in today’s digital age, which makes all the difference inside the doctor’s chamber. We take number of initiatives to ensure the team is well equipped with the tools and they are capable of reaching out to the doctors, ensuring the value is communicated, right demanding is done and their efforts reflects in sales closing.

While there are too much attention is given to improve in-clinic performance, involving and engaging HCPs in CMEs and patients education programs, ensuring ROI, etc. We tend to miss or give least thoughts on sales force benchmarking or sales force structuring.

Pharmaceutical Sales Force Effectiveness has a lot to do with Sales Force Deployment Benchmarking

We consider sales force expansion as a natural process (team size grows with the sales). We are absolutely right in our approach in fact this is an ideal way of looking at the expansion. However, there are other crucial angles, which one should consider such as:

• What is the real potential of the territory?
• What we expect from each territory? Not in entirety (national level/regional level) but at territory level.

Once we start thinking in this direction and start analyzing each territory by its full potential in comparison with peers. Particularly in well-stabilized divisions, we might discover that there are several territories, which are underperforming, and there are some territories, which are stretched and need additional sales force.

We might come to the conclusion that we are well equipped and our sales force is aligned as per territory potential. Still sales force benchmarking is an exercise, worth doing because if we identify a few territories and work on, its an incremental growth on top of everything else.

Ultimately well thought strategies are easier to implement and maximize yield.

Author – Hanumant Singh

Author works at SI-Insights which offers sales force benchmarking, competitive intelligence, supply chain intelligence research, and Digital support to pharmaceutical companies globally.

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